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Google’s Smack-Talking Shoe of South by Southwest
Glasses aren’t the only apparel on Google’s bill of fare. The search giant has already proven its appetite for wearable computing objects — to much ado — with Google Glass, Sergey Brin’s pet project...
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Publicis And Omnicom Are Merging To Form A $35.1B Advertising Leviathan
Today Publicis and Omnicom, two of the “big five” global advertising and marketing agencies, announced a “merger of equals”, in which the two will combine to create the world’s biggest agency, with...
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Is AOL Finally Making Money From Content? Maybe!
One of the perennially weird things about AOL is that it’s a content company that doesn’t make money from content: All of its actual profit has come from subscribers to its old Internet-access...
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Cross-Device Ad Startup Drawbridge Adds Mobile App-To-Web Retargeting (And...
Drawbridge, an ad targeting startup backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, is expanding its offerings today with a new feature allowing mobile advertisers to reach...
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MoPub’s Optimizer Lets Mobile Publishers Automatically Prioritize Their Most...
MoPub is releasing a new tool called the Optimizer that should allow mobile publishers to take an entirely automated, hands-off approach to managing their ad networks – and increase revenue, too. The...
View ArticlePublicis, Omnicom Close to Merger Deal
Omnicom Group Inc. and Publicis Groupe SA, the world’s second- and third-biggest advertising companies, respectively, are near a deal to merge, people familiar with the situation said, creating what...
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The Week Gets Its Third Publisher in Three Years
The Week, the offline/online news aggregator, has a new publisher. Tim Koorbusch, who had been running U.S. sales for Say Media for the last year, has replaced Michael Wolfe, who joined the company at...
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No Matter How Hard You Squint At It, the New York Times Can’t Be a TV Company
The New York Times continues to struggle with advertising. That’s not getting better anytime soon. But the publisher has had luck getting readers to pay for the paper, which is why circulation revenue...
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All of These Google Chromecast Ads Are Awesome
Lots of smart people I know are very, very excited about Chromecast, Google’s new TV-streaming gadget. I think it’s pretty cool, too. But only as an iterative step: Maybe I’m not smart enough to...
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Twitter Is Made for Mobile, but It Still Has a Mobile Ad Gap
The move to mobile has been a problem for traditional Web publishers, who usually make less ad money from users on phones and tablets than they do from users on PCs. And when Facebook went public last...
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